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IMMA Awards recognise advances in modern arable farm machinery

June 6, 2016 by  
Filed under Uncategorized

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Four winners will be announced at Cereals for the 2016 IMMA Awards, which are due to be presented on the event’s first day.

Open to all companies that sell farm machinery in the UK, the IMMA Award recognise the best new machinery on the market whether designed and built in the UK or further afield. There are four categories: cultivation equipment, harvest machinery, sprayers and tractors.

Judged by industry experts, finalists are given the opportunity to demonstrate their innovation to machinery buyers who are increasingly discerning in how they spend on farm.

Judges’ chairman Peter
Redman said: “Machinery buyers are always looking for improvements in performance and reductions in cost. In addition they are encouraged to achieve sustainable soil management, to control pollution and maintain biodiversity.”

He added: “The IMMA Awards aims to point buyers to those machines that can make a difference in any one or all of these areas, and that also showcase innovation to meet the challenges of a changing environment.”

The awards were started by Cereals Event organisers Haymarket in 2014. Last year their attracted 35 entries, with category winners noted for their size, iPad interface, comfort and light weight machines. This year, the standard of entries is expected to be higher than ever.

Kverneland managing director Joe Bell, who scooped gold for best cultivation equipment, said, “Winning a machinery award is a great achievement. It brings greater awareness to our brand and helps to identify Kverneland as a machinery innovator.”

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