Sunday, November 19, 2017

Knowledge exchange event returns to drive innovation

November 1, 2017 by  
Filed under News & Business

Cutting-edge science and innovative technology will be on display when the CropTec show returns to Peterborough this month.

Now recognised as a key date in the arable calendar, CropTec has gained a reputation as a leading knowledge exchange event for forward-thinking farmers and agronomists. It takes place on 29-30 November at the East of England Showground.

Growers and their advisers are attracted by the show’s informal atmosphere – creating the ideal forum to exchange ideas and experiences, according to Elisabeth Mork-Eidem, head of events at CropTec organisers Briefing Media.

“Content and knowledge exchange will remain the focus of CropTec,” she says. “We want to build on being the show where visitors come armed with questions and leave with useful practical advice on how to become better at what they do.

Best practice

“We would urge all those farmers and agronomists who are looking to the future to come to Peterborough in November to discuss adaptation of new technology, cutting edge agronomy and best business practices.

“They can get that advice from networking with like-minded industry peers, from the well researched, topical seminars and from visiting the exhibition hall and having the right conversations with relevant companies who have brought their best technical staff.”

CropTec’s key features include the trade stand exhibition which features a wide range of innovative products and thinking. The popular seminar programme returns, featuring over a dozen leading speakers covering four key technical areas (see pages 22-23).

Blackgrass hub

Four knowledge hubs, which consist of short, sharp presentations delivering key-take away messages, will also feature. The popular blackgrass hub returns. Three new hubs will cover oilseed rape quality and weed management, biostimulants, data and analytics.

CropTec also includes a sprayer demo area where visitors can drive some of the most advanced sprayers in the market. New for 2017 alongside the hubs is a Farm Innovation Zone, where visitors can speak to a range of leading agritech innovators.

Adama Agricultural Solutions returns as CropTec headline sponsor. “We are once again extremely pleased to be the headline sponsor for what we are sure will be another exceptionally successful CropTec show,” says marketing director Ali Bosher.

“With a wide selection of industry-leading speakers covering a range of technical, practical and business issues, CropTec provides the perfect opportunity for farmers, agronomists and professional spray operators to learn more about the very latest developments.”

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