Friday, December 15, 2017

Staffordshire pig producer lands major US deal

December 1, 2017 by  
Filed under Livestock

Multi-award winning firm Midland Pig Producers has clinched a major new deal to export its pioneering pig pen design to the US.

The 360º Freedom Farrower, developed by the MPP team over the last five years, has been supplied to Brandt Swine Farms LLC in Ohio in a move designed to increase animal welfare standards and meeting changing buyer demands across the Atlantic.

It is the first time the award-winning design has been sold to the US, paving the way for a new generation of welfare-conscious farming techniques after winning plaudits and sales in the UK, Australia, Ireland and Spain.

The latest deal has seen 280 pens exported to Ohio for use at Tim Brandt’s independent farm business, which has 1,400 breeding sows alongside a 445ha maize, wheat and soya bean agricultural operation.

Better welfare

The American company invested in the design in response to growing pressure within the industry for advanced animal welfare standards – as well as a desire to remain ahead of developing trends, said Mr Brandt of Brandt Swine Farms.

“We have been searching for a free farrowing system in the US for some time but couldn’t find anything suitable. I liked the design of the 360º Freedom Farrower  from the start and immediately saw it as the solution to the problem of converting our farrowing rooms.

“My son Joe has come back to work on the farm and we felt that this is the future of the industry and how we would like to farrow sows. I am impressed by the work that Midland Pig Producers have put into the development of the pen.”

MMP believes the pen design could eventually replace traditional farrowing crates. Mr Brandt said he liked the design’s simplicity, convenient ‘footprint’ and the quality of engineering that had gone into the final product.


Benchmark

Commenting on the new deal, Andrew Atkin, project manager at MPP, who negotiated the contract, said: “We’re delighted the 360º Freedom Farrower has arrived in the US to set the benchmark for innovative, welfare-conscious pig farming.

“We’ve proven with this design that modern farming can embrace animal health and welfare improvements while also increasing profitability and it’s always pleasing to welcome more farmers to our way of thinking – both in the UK and abroad.”

The deal had given the whole team at MPP great satisfaction knowing that its approach was helping to transform modern pig farming by raising welfare standards without compromising productivity, as we always knew that it would, said Mr Atkin.

“We see further opportunities in the US market and with Brexit in mind, I have no doubt that this deal represents a ‘wake-up’ call to UK producers who are currently ‘sitting on the fence’ in regard to the adoption of freedom farrowing systems.”

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