Friday, December 15, 2017

LAMMA preview: Exhibitors all set for bumper event

December 1, 2017 by  
Filed under News & Business

Hundreds of farm machinery manufacturers and agricultural suppliers are gearing up to showcase their equipment and services at next month’s LAMMA 2018 event.

Farmers, contractors and other rural businesses looking to improve their bottom line will all have an opportunity to quiz exhibitors at the show  – due to be held on 17-18 January at the East of England Showground, Peterborough.

LAMMA has cemented its reputation in recent years as being the biggest and one of the best shows of its type in the UK. Last year, more than over 850 exhibitors provided an unmatchable array of equipment and expertise for over 40,000 visitors.

With exhibitor bookings already matching last year’s pace, organisers say visitors are in for another unmissable event. As a place to do business, many farmers will be looking to make considered investment in machinery and systems that can help reduce costs and/or raise productivity.

Size and stature

Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns the event, said the show continued to grow in size and stature. It remained a key diary event for the industry, in the UK and beyond, she added.

“LAMMA is a highly informative event, while retaining its informal, friendly atmosphere,” said Ms Mork-Eidem. “It is a great place to talk through new opportunities and to make new contacts, and also to catch up with old friends.

“Last year we heard of many positive conversations that resulted in a significant amount of business, and we fully expect that to continue as key decision makers across agriculture continue to gear up for the future. It’s shaping up to be another excellent event.”

Most leading manufacturers are expected to attend – many showing new tractors, combines, drills and cultivation equipment. The show’s ethos of hosting smaller agricultural engineering and machinery companies will also continue, with an array of innovative products.

Specialist areas

The popular Workshop Area returns, with a range of specialist component and aftermarket suppliers. Products on offer from equipment manufacturers should suit everything from simple farm repairs to sophisticated major projects.

Second-hand kit will be on offer in the Dealers’ Den. It will include online traders of used machinery and dealers with large second-hand fleets – making it a great place for visitors to find out what is available on the market.

Although LAMMA’s core business is machinery and equipment, other sectors including agronomy, business and farm management advice also feature. Exhibitors will include accountancy firms, solicitors and agricultural consultants.

Event information 

When: 17-18 January 2018. Gates open 7.30am.

Where: East of England Showground, Peterborough PE2 6XE.

Parking and entry to the show is free of charge. Car parks will open early and visitors arriving between 6.30am and 8am can enjoy an early bird breakfast. The LAMMA all-day breakfast is available from 8am.

A free shuttle bus service will run between Peterborough train station and the showground. The service starts at 7am until 5pm. The shuttle bus drop-off and pick-up points will be at main gate (3) near the security office. Two 53-seater buses run throughout the day.

A detailed show guide will be handed out at the entrance gates on arrival. It contains a full listing of exhibitors and a map to help navigate around the showground.

A full interactive map of the show will be available on the website prior to the event, and showgoers can download the LAMMA app to plan their visit and find their way around the showground. Visitor wifi is available.

www.lammashow.com

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