Wednesday, August 22, 2018

Latest arable innovations on show

April 30, 2018 by  
Filed under News & Business

Tickets are now on sale for this year’s Cereals event with visitors able to make savings by booking in advance of this year’s two-day show on 13-14 June.

This year will see a new look Cereals Event return to Chrishall Grange, Cambridgeshire, with lots of fresh, exciting features in response to feedback from both the exhibitor and farmer advisory boards, which have been integral to developing this year’s show.

“By changing our whole approach this year, we are putting Cereals firmly back on the map as the leading technical arable event,” says event director Jon Day.

“Our collaborative approach, with exhibitor and farmer advisory boards driving the direction of the event, will ensure it remains relevant to the arable industry both now and in the future.”

New experience

The experience will begin the moment visitors set foot on the site, thanks to the new Innovation Entrances. These entrances will provide a preview of some of the exciting technology and ideas across the event site.

“We want a visit to Cereals to be inspiring from start to finish – not just while looking around exhibitor stands,” explains Mr Day. “The latest arable innovations will be highlighted at both of the visitor entrances – giving farmers a flavour of what cialis they can expect to see and hear during the day.”

For those wanting to keep up with the latest industry news and research, the popular Arable Conference has benefited from a fresh look – splitting into two areas: Cereals Controversial and Cereals Conversations.

Cereals Controversial will include panel debates with politicians and leading industry officials – and will be a hub for discussion of the hottest topics in the sector. In the Cereals Conversations marquee, talks will arm visitors with the latest scientific knowledge and research. 

Guided tours

Visitors will be able to take advantage of new guided tours – with a range of topics including variety choice, managing soils, and weed control techniques across the 45ha site. Dedicated staff will be on hand to answer questions and direct visitors to exhibitors
that can help.

Exhibitors will offer the latest advice, products and services for arable farmers and agronomists looking to improve their businesses. Companies returning to Cereals after a break include Cheffins, Ecosure, New Holland Agriculture, Tuckwell, Prodata Weather Systems and Rand Brothers.

Another significant change to this year’s event is a simplified online ticket purchasing system for advance tickets, and improvements to the on-site box office, based on visitor feedback – meaning it’s now easier than ever to attend.

“Over 20,000 farmers, agronomists and industry experts visit Cereals each year,” adds Mr Day. “It really is the place to discover the latest arable innovations, hear from key opinion leaders and find the best arable products and services to help businesses thrive.”

Tickets cost £24 for a one-day adult ticket, £32 for a two-day adult ticket, and £20 for a one-day student ticket, with discounts available on advance and group bookings. For details, visit www.cerealsevent.co.uk/tickets.

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