Monday, December 10, 2018

New era as LAMMA 2019 prepares to open doors

December 3, 2018 by  
Filed under News & Business

The UK’s biggest farm machinery event will open its doors at the Birmingham NEC for the first time next month as organisers herald an exciting new era.

With all exhibition stands fully under cover for the first time, the LAMMA 2019 event promises to deliver a whole new experience for visitors. The move to Birmingham from Peterborough has proved popular with 92% of space sold by the first week of November.

More than 700 exhibitors are expected to fill 11 halls at the NEC. Entry and visitor parking will remain free, building on the event’s reputation as an innovative machinery, equipment and services show covering all sectors of agriculture.

Event owners AgriBriefing say LAMMA 2019 will provide a key platform for exhibitors to introduce ground-breaking products to the market – aimed at dairy, livestock and arable farmers, specialist producers, contractors, other rural businesses and their staff.

Innovation awards

The LAMMA Innovation Awards will be relaunched at the NEC. This competition champions agricultural machinery, equipment and services innovations, with medal winners due to be announced this month and showcased at the event.

A new guided LAMMA Innovation Trail will enable visitors to find out more about the gold and silver medal innovations that will be showcased on exhibitors’ stands. Smaller agricultural engineering and machinery firms will be represented alongside larger manufacturers.

Trade halls will also be packed with new ideas and cutting-edge equipment of all shapes and sizes, allowing visitors to examine the latest technology in detail and quiz the experts, helping enhance operations and profits on their own farms.

Between them, exhibitors will be showcasing the latest tractors, combines, drills and cultivation kit – some of it on view for the first time – as well as a wide range of products and services and host of agricultural tools.

Online floorplan

Given the size of the event, an interactive floorplan has been launched to help visitors track down exhibitors and areas of key interest – helping to make the best use of their time and easily navigate their way around the show.

Elisabeth Mork-Eidem, group events director at AgriBriefing, said: “We are excited by the opportunities that the NEC creates for the LAMMA show. The new venue provides a professional, comfortable indoor venue that is appropriate for this key event in the agricultural calendar.”

Feedback from visitors and exhibitors had been incredibly supportive, said Ms Mork-Eidem. “We are thrilled that such a large number of exhibitors are making the move with us and continue to view British farmers as their key market.”

Despite its bigger size, Ms Mork-Eidem said the show would retain its informal, friendly atmosphere. She added: “We will ensure that it continues to build on its enviable reputation in the years to come and continue to claim its place as the leading UK agricultural show.”

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

 
barbour pas cher barbour pas cher barbour pas cher barbour pas cher barbour pas cher golden goose saldi golden goose saldi golden goose saldi golden goose saldi golden goose saldi doudoune moncler pas cher doudoune moncler pas cher doudoune moncler pas cher doudoune moncler pas cher doudoune moncler pas cher moncler outlet online moncler outlet online moncler outlet online moncler outlet online moncler outlet online