Friday, March 22, 2019

Livestock trading companies join forces

March 5, 2019 by  
Filed under News & Business

Two of the UK’s foremost livestock trading companies have joined forces to establish a new venture to promote the sales of pedigree breeds of both cattle and sheep.

With immediate effect, Harrison and Hetherington (H&H), the UK’s largest livestock trading company, will manage and conduct all pedigree breed society sales on behalf of the Newark Livestock Market.

Newark’s successful pedigree cattle and sheep sales have become a prominent feature of the market’s activities in recent years. The new joint future strategy is to increase and further develop the pedigree sales side of the business of key breeds.

Newark Livestock Market is the official auctioneer to numerous clubs and breed societies. As a leading pedigree livestock trader, H&H is also official auctioneer to many of the beef, dairy and sheep breed societies who use the market.

Commencing on 23 March, the first sales to be staged by H&H will be the Lincoln Red, Simmental and Salers on behalf of their respective breed societies. It will be followed by British Blue and other noted prominent breeds during the spring.

H&H will oversee all catalogues for pedigree and specialist sales – to be conducted by the firm’s auctioneers. H&H marketing manager Heather Pritchard said: “We see this venture as providing a tremendous opportunity for sales and a marketing platform for everyone involved.”

Newark Livestock Market director Rachel Gascoine said: “I would like to reiterate that the news we have announced today will benefit all of our customers and breeders.”

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