Monday, September 16, 2019

Pasture-fed association to hold first-ever show

September 10, 2019 by  
Filed under Livestock

The Pasture-Fed Livestock Association – which supports farmers who rear livestock on grass and pasture rather than grains – is to hold its first-ever show and sale.

The event will take place on Saturday, 28 September, at the Ross-on-Wye auction centre, Herefordshire. Many of the association’s 500-plus members are expected to attend, including those with livestock are sold under the Pasture for Life label – guaranteeing they are 100% grass-fed.

Association chairman Bill Wiggin MP is a driving force behind the show and sale. He is entering 18 of his own certified Pasture for Life pedigree Hereford cattle, including breeding cows, bulls and bull calves, many with top Estimated Breeding Values (EBVs).

“As a livestock association, I believe it is our animals that tell the best story about what we do and how we produce the best beef and lamb bar none, whilst delivering increased carbon storage and many other public goods in our pastures,” says Mr. Wiggin.

“Our animals are really fit and healthy and look fantastic, but what use is this if nobody sees them?  That is why I am determined we should be putting on a show and sale this autumn.”

Association members include a mix of organic and conventional producers. But organic certification requires only 60% of an animal’s feed to come from fresh or dried forage, which means up to 40% can be derived from concentrate feeds such as soya, maize or wheat.

Ross auctioneer William Probert said he was looking forward to welcoming animals from association members to the auction mart. Entries have now closed and a catalogue is in the process of being produced and circulated

“We are very excited about this event,” said Mr. Probert. “A show of the different categories of animals will be held in the market and concluded with an auction of livestock, with purchasers attracted on a localised and national basis.”

The association argues that products from animals fed only on grass and pasture help build soil fertility and capture carbon, encourage wildlife, create high animal welfare and produce healthier meat for consumers.

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