Wednesday, April 1, 2020

Waitrose pledges to buy 100% British lamb

January 30, 2020 by  
Filed under Livestock

Supermarket retailer Waitrose has committed to sourcing all its own label fresh and frozen lamb from British farmers 365 days of the year from summer 2021.

Already offering British lamb on its meat counters all year round, the retailer said all of its organic lamb was already 100% UK sourced. All of the supermarket’s fresh chicken, pork, beef, eggs and liquid milk is already sourced exclusively from the UK.

Having previously sourced some of its lamb from New Zealand during the winter months, the move will see Waitrose extend its commitment to UK lamb producers as it focuses its investment on the future of British agriculture.

The supermarket is making the announcement now as it looks to increase its production of lamb in the UK, which it will achieve firstly by extending opportunity to its existing lamb producers and by welcoming new ones into its supply chain.

Tor Harris, head of agriculture at Waitrose, said: “We are constantly looking at ways to innovate our product and are actively looking to partner with new lamb producers around Britain to ensure we continue to offer great tasting, high quality lamb all year round.”

National Sheep Association chief executive Phil Stocker welcomed the commitment, describing it as a strong statement of support to British sheep farming. “The world is changing rapidly and within this, we are seeing trade dynamics change too,” he said.

“Our New Zealand counterparts will see this as an unfavourable move but there is no denying that the sustainability agenda is driving a change in attitude, with many nations seeking to protect their own interests and to localise trade where it makes sense.

“We have been saying for a long time that Britain has the climate, the topography, and the sheep farming systems to be able to supply high-quality lamb throughout the year.”

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